Welcome to Zoe Ann's Portfolio
Welcome to Zoe Ann's Portfolio
Welcome to Zoe Ann's Portfolio
Project 01 - Crafting a logo that speaks woodcraft language
Project 01 - Crafting a logo that speaks woodcraft language
Project 01 -
Crafting a logo that speaks woodcraft language
The logo captures the precision and artistry of traditional carpentry. Clean lines mirror woodworking techniques.
The logo captures the precision and artistry of traditional carpentry. Clean lines mirror woodworking techniques.
The logo captures the precision and artistry of traditional carpentry. Clean lines mirror woodworking techniques.
Personal Touch
Personal Touch
Personal Touch
Zoe Ann Design created a complete branding identity, including logo variants, brand guidelines, and marketing assets for the owner of a local bespoke woodworking business in South Wales. The project aimed to capture artisanal craftsmanship, sustainability, and bold personality through a fingerprint symbol refined to mimic wood grain textures, connecting emotional trust with premium woodworking precision. Through research, initial designs, client feedback over coffees, iterative refinements, and clear communication, the process balanced client vision with market-driven decisions despite early challenges in achieving intimacy and focus. Targeted at a luxury furniture maker seeking cohesive visual storytelling for business cards, vehicles, and print materials to attract premium clients. It solved misalignment between client preferences and data-backed direction, delivering a purposeful identity that tells Chad's story effectively while positioning the brand for growth.
Zoe Ann Design created a complete branding identity, including logo variants, brand guidelines, and marketing assets for the owner of a local bespoke woodworking business in South Wales. The project aimed to capture artisanal craftsmanship, sustainability, and bold personality through a fingerprint symbol refined to mimic wood grain textures, connecting emotional trust with premium woodworking precision. Through research, initial designs, client feedback over coffees, iterative refinements, and clear communication, the process balanced client vision with market-driven decisions despite early challenges in achieving intimacy and focus. Targeted at a luxury furniture maker seeking cohesive visual storytelling for business cards, vehicles, and print materials to attract premium clients. It solved misalignment between client preferences and data-backed direction, delivering a purposeful identity that tells Chad's story effectively while positioning the brand for growth.
Zoe Ann Design created a complete branding identity, including logo variants, brand guidelines, and marketing assets for the owner of a local bespoke woodworking business in South Wales. The project aimed to capture artisanal craftsmanship, sustainability, and bold personality through a fingerprint symbol refined to mimic wood grain textures, connecting emotional trust with premium woodworking precision. Through research, initial designs, client feedback over coffees, iterative refinements, and clear communication, the process balanced client vision with market-driven decisions despite early challenges in achieving intimacy and focus. Targeted at a luxury furniture maker seeking cohesive visual storytelling for business cards, vehicles, and print materials to attract premium clients. It solved misalignment between client preferences and data-backed direction, delivering a purposeful identity that tells Chad's story effectively while positioning the brand for growth.
Project 02 - Translating traditional craft into modern brand language
Project 02 - Translating traditional craft into modern brand language
Project 02 -
Translating traditional craft into modern brand language
We bridged the gap between traditional woodworking and contemporary brand communication, creating a timeless identity.
We bridged the gap between traditional woodworking and contemporary brand communication, creating a timeless identity.
We bridged the gap between traditional woodworking and contemporary brand communication, creating a timeless identity.
Tradition Meets Modern
Tradition Meets Modern
Tradition Meets Modern
Zoe Ann Design delivered a complete brand identity and landing page website, including adaptable logos, van decals with QR codes, business cards, social media assets, and SEO-optimized Webflow/Framer design, for Andy's local carpentry business in Carmarthenshire. The project created a digital tool to attract and convert local clients by embodying craftsmanship precision, bridging traditional woodworking with modern communication. Through research on local search habits, user journey mapping, initial logo/van mockups, client feedback, iterative refinements, and phased expansion of assets, the process ensured cohesive branding across digital and physical touchpoints. Designed for a passionate local tradesman seeking growth beyond basic showcasing, targeting Carmarthenshire clients needing trustworthy carpentry services. It resolved challenges like translating tactile craft to digital, phased development consistency, forward-looking SEO, and balancing fresh updates with established recognition, resulting in consistent new client attraction and a strong partnership.
Zoe Ann Design delivered a complete brand identity and landing page website, including adaptable logos, van decals with QR codes, business cards, social media assets, and SEO-optimized Webflow/Framer design, for Andy's local carpentry business in Carmarthenshire. The project created a digital tool to attract and convert local clients by embodying craftsmanship precision, bridging traditional woodworking with modern communication. Through research on local search habits, user journey mapping, initial logo/van mockups, client feedback, iterative refinements, and phased expansion of assets, the process ensured cohesive branding across digital and physical touchpoints. Designed for a passionate local tradesman seeking growth beyond basic showcasing, targeting Carmarthenshire clients needing trustworthy carpentry services. It resolved challenges like translating tactile craft to digital, phased development consistency, forward-looking SEO, and balancing fresh updates with established recognition, resulting in consistent new client attraction and a strong partnership.
Zoe Ann Design delivered a complete brand identity and landing page website, including adaptable logos, van decals with QR codes, business cards, social media assets, and SEO-optimized Webflow/Framer design, for Andy's local carpentry business in Carmarthenshire. The project created a digital tool to attract and convert local clients by embodying craftsmanship precision, bridging traditional woodworking with modern communication. Through research on local search habits, user journey mapping, initial logo/van mockups, client feedback, iterative refinements, and phased expansion of assets, the process ensured cohesive branding across digital and physical touchpoints. Designed for a passionate local tradesman seeking growth beyond basic showcasing, targeting Carmarthenshire clients needing trustworthy carpentry services. It resolved challenges like translating tactile craft to digital, phased development consistency, forward-looking SEO, and balancing fresh updates with established recognition, resulting in consistent new client attraction and a strong partnership.
Drop your name and email to
Access your free consultation.
Drop your name and email to
Access your free consultation.
Drop your name and email to
Access your free consultation.
I will discover your goals, desires and a clear direction.
No obligation, takes 30 seconds.
Building compelling, persuasive and impactful visual identities, preserving your focus for what you do best.
I will discover your goals, desires and a clear direction.
No obligation, takes 30 seconds.
Building compelling, persuasive and impactful visual identities, preserving your focus for what you do best.
I will discover your goals, desires and a clear direction.
No obligation, takes 30 seconds.
Building compelling, persuasive and impactful visual identities, preserving your focus for what you do best.
If you're interested in what I can do for your brand, get in touch:
If you're interested in what I can do for your brand, get in touch:
Sales Role - Remote commission-only
UK, Flexible
Source clients, pre qualify & earn once deposit is received
For more information or to apply please get in touch
© 2024 Zoe Ann Design. All rights reserved.
Sales Role - Remote commission-only
UK, Flexible
Source clients, pre qualify & earn once deposit is received
For more information or to apply please get in touch
© 2024 Zoe Ann Design. All rights reserved.
Sales Role - Remote commission-only - Remote UK, Flexible
Source clients, pre qualify & earn once deposit is received
For more information or to apply please get in touch
© 2024 Zoe Ann Design. All rights reserved.
Sales Role - Remote commission-only - Remote UK, Flexible
Source clients, pre qualify & earn once deposit is received
For more information or to apply please get in touch
© 2024 Zoe Ann Design. All rights reserved.
Sales Role - Remote commission-only - Remote UK, Flexible
Source clients, pre qualify & earn once deposit is received
For more information or to apply please get in touch
© 2024 Zoe Ann Design. All rights reserved.